A hand holds up a color palette of black, gray and white, while two other hands place six cards with white squares on them...

Beth Ann Higgs

User-Centric Design

Listening to your audience makes designing effective, understandable websites straightforward and focused on what matters most.

I prioritize understanding user needs to build effective solutions.

My approach as a UX Developer and Researcher

Insights and Case Studies
A magnifying glass hovers over an open laptop displaying a website with a title that reads 'iLear'n Lore.' The magnifying ...
A flowchart hanging on a wall above a table with chairs.
A digital checklist on a tablet screen being interacted with by a hand sits on a wooden desk. A pot plant and notebook and...
A computer monitor displaying a wireframe design for a website, sitting on a desk with a keyboard and mouse.
Smiley faces and other emoticons on an open laptop.

Creativity

I do more than just great UX. I am happiest when I’m creating something!

A smartphone displaying a navigation screen with a hand hovering over it, placed on top of a spiral-bound notebook featuri...

Creating user-centered website designs that meet user needs.

A person sitting in front of a laptop with a cloud and file folder icon between them. The image is surrounded by various i...

Conducting research to understand user preferences and behaviors.